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"DOPE AS USUAL” Podcast Information Deck​
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1. OVERVIEW

Podcast Name: “DOPE AS USUAL”
Hosts: Thomas Araujo (aka Dope as Yola) & Marty O’Neill
Style/Genre: Motivational, comedy, story telling, celebrity interviews, sports, & pop culture

 

2. KEY METRICS & REACH

YOUTUBE

  • Subscribers: 373K

  • Total Views: 76+ Million

  • Watch-Time: 40+ Million Hours

  • Impressions: 924+ Million

  • Average View Duration:  41 minutes

  • Average Views per Episode  (Lifetime): 265K+

SPOTIFY

  • Followers: 110K

  • All-Time Streams: 5.6 Million

  • All-Time Watch Time: 1.2+ Million Hours

  • Avg. Views per Episode: 27K

APPLE PODCASTS

  • Listeners: 60.8K

  • All-Time Plays: 5.8+ Million

  • Avg. Plays per Episode: 28K

  • 9,000+ Combined 5-Star Reviews (Apple & Spotify)

SOCIAL MEDIA

  • Instagram: 167K followers

  • Facebook: 186K followers

  • Twitter (X): 25.5K followers

WEBSITE/APP

  • 122K users (newsletter, forum, bonus content/paywall)

 

3. MAJOR ACHIEVEMENTS

OFFICIAL SPOTIFY PARTNERSHIP

  • One of the first shows with video episodes enabled

  • Featured on homepage banners & audio ads via Spotify promotional campaigns

  • Active brand ambassadors for Spotify for Creators

  • Credited with getting Comments and Short-Form video enabled on Spotify

MEDIA COVERAGE

  • Featured articles in Forbes, People, USA Today, Revolt, Complex, XXL, HipHop Dx, Vibe,Hot 97, Power 106, The New York Post, and many more major media outlets

TED TALK

  • The first podcast duo to present at a TED TALK

APPLE PODCASTS

  • Charting on Top 25 in multiple categories

 

4. PAST GUESTS & STAR POWER

We’ve hosted some of the biggest names from music, comedy, film, sports, and online culture. Notable guests include:

  • Tony Hawk (Pro Skateboarder & Entrepreneur)

  • Ric Flair (Wrestling Icon)

  • Gabriel “Fluffy” Iglesias (Comedian)

  • Steve-O (Entertainer)

  • Dane Cook (Comedian)

  • Mario Lopez (TV Host)

  • Trevor Wallace (Comedian & YouTuber)

  • DJ Drama (Producer/Artist)

  • Cheech & Chong (Comedians)

  • That Mexican OT (Rapper)

  • Matt Barnes (Retired NBA & Analyst)

  • Chanel West Coast (TV Personality, Artist)

  • Jake Johnson (Actor)

  • Dr. Drew (TV/Radio Host, Doctor)

  • Brian Ortega (UFC-Star)

  • Young Jeezy (Rapper)

…and many more, including actors, comedians, musicians, and pro athletes.

 

5. AUDIENCE DEMOGRAPHICS

AGE

  • 18–24: ~48%

  • 25–34: ~32%

  • 35–44: ~11%

GENDER

  • ~94% Male

  • ~5% Female

TOP STATES

  • California (19.4%)

  • Texas (10.2%)

  • Florida (4.3%)

 

6. SPONSORSHIP OPPORTUNITIES

HOST-READ ADS

  • Authentic, conversational endorsements woven into the episode.

  • Midroll mentions usually perform best due to heightened listener attention.

  • Ads stay baked-in to episodes forever, often times accruing hundreds of thousands of views/listens over time across platforms

ON-SCREEN BRANDING & INTEGRATION

  • “Brought to you by” logos, lower-thirds, QR Codes, or product placement during the video version of the podcast.

SOCIAL MEDIA CAMPAIGNS

  • Custom short-form clips (Reels, TikToks, YouTube Shorts).

  • Cross-promotion on Instagram, Facebook, and Twitter (X).

WEBSITE & NEWSLETTER FEATURES

  • Dedicated sponsor sections, clickable banners, or product highlights.

  • Newsletter shoutouts with direct links to your brand.

BACK-CATALOG INTEGRATIONS

  • Retroactive ad placements in popular older audio episodes for evergreen brand exposure.

CUSTOMIZED COLLABORATIONS

  • Co-branded challenges, comedic skits, or behind-the-scenes vlogs.

  • Extended or specialized integrations (e.g., event sponsorships).

  • To further amplify your reach, we provide high-resolution images and video assets of your on-set presence, which you’re free to use on your website, social media, or other marketing campaigns.

ON-SET & GREEN ROOM PRODUCT DISPLAYS

  • We offer sponsors the unique opportunity to showcase their brand on-camera with a dedicated shelf space in our main studio. Whether it’s a custom-lit display, product lineup, or branded signage, this prominent placement ensures continuous visibility throughout our video episodes.

  • Additionally, our Green Room—where celebrity guests relax—is available for standalone product displays and gift bags, giving your brand direct exposure to high-profile personalities. 

 

7. WHY PARTNER WITH US?

  • Massive Reach, Real Engagement: Consistently strong metrics on YouTube, Spotify, Apple Podcasts, and social media.

  • Proven Success: Trusted by top brands, associated with major celebrities, and regularly featured in leading media outlets.

  • Authentic & Relatable: Our comedic storytelling and motivational approach make sponsor integrations feel natural, driving better reception.

 

8. NEXT STEPS

  • Get in Touch: business@dopeasusualpodcast.com

  • Collaborate & Customize: We’ll tailor the perfect sponsorship package to align with your goals and budget.

  • Launch & Evaluate: We provide performance metrics, helping you track ROI and engagement.

 

THANK YOU

Thank you for considering a partnership with “DOPE AS USUAL.” We strive to provide top-quality content that resonates with an ever-growing audience, creating a perfect platform for brands to connect and engage. We look forward to working together on a successful, impactful collaboration!

Please Click Here to read further details about DOPE AS USUAL milestones via our website.

— Thomas & Marty

 

Inspiring millions to chase their dreams with a healthy dose of laughter and authenticity.

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